Transform your
marketing performance
with Data Precision
Gain a competitive edge with data insights that amplify every campaign.
Restore data clarity for peak performanceRestore data clarity for peak performance
Seeka empowers leading e-commerce brands and agencies to reclaim their data pipeline, driving success through enhanced data control and performance.
Stay ahead with accurate data"Ad platforms just don’t work like they used to"
For the majority of e-commerce marketers, this statement is true, but it has nothing to do with the platforms. The issue has been an interruption to the flow of the data they require to operate, and the leading cause is this pop-up that iOS users started seeing around April 2021. Users who didn’t hit ‘Allow’ opted out of third-party tracking, a form of tracking used by all popular ad platforms. Despite 81% of users stating they prefer relevant ads, 96% of iOS users opted out of third-party tracking.
Opted-out users are unidentifiable to third-party tracking as they go through these key steps
The data lost from these unknown users is why ad platforms are currently unable to perform and it's costing you valuable marketing spend.
How does this impact your marketing efforts?
These iOS users can’t be removed from marketing after they purchase, so your budget is wasted serving ads to people who have already converted.
Your retargeting audiences won’t contain these users.
Sales conversions won’t be logged, making reporting inaccurate and affecting data-driven decision making.
The platform pixels cannot learn properly.
Conversion campaigns do not optimise correctly.
Platform features such as ‘Interest targeting’ and ‘Advantage +’ don’t perform as they needs rich accurate realtime data to function.
The great news is, there is a solution!
The only solution to all these issues is a shift to tracking via a method that is not blocked: first-party tracking. Seeka is the leading first-party solution for iOS data loss and is not affected in any way by the coming updates to Chrome.
Transform data into sales growthWhy Seeka is the powerhouse for E-commerce brands
Seeka’s first-party tracking enhances e-commerce campaigns by delivering data clarity, boosting ad performance, and safeguarding against tech disruptions. Strengthen your strategy with transparent insights and improved attribution.
Performance
Unlock your ad platforms' full potential by feeding them uninterrupted, accurate data. Enable your marketing campaigns to perform at their peak, maximising every dollar of your ad spend.
Accuracy
Seeka delivers precise data for each step of the customer journey. Gain the accuracy you need to target returning and new customers with laser focus.
Security
Navigate industry changes with confidence. Seeka keeps your e-commerce campaigns steady, even with evolving tech policies and privacy regulations.
Control
Seeka lets you take full control of your e-commerce data, helping you manage, optimise, and own valuable customer insights.
Unify
Track the complete customer journey, from website interactions to CRM connections, with a unified data pipeline that captures every customer touchpoint, cross-domain, cross-platform and cross device.
Clarity
See the full path to purchase with Seeka’s insights. Improve ad effectiveness and customer targeting for better engagement and higher conversion rates.
Seeka supercharges your ad performance, maximising sales and campaign results
A 33% on average minimum increase in campaign performance.
100% accuracy in campaign reporting.
Retargeting audiences will contain users on all device types.
Marketers can confidently make data-driven decisions.
AI and Algorithmic features of ad platforms thrive to their full potential reaching fans your marketing would have missed.
Most importantly - Your marketing team is not wasting cash on campaigns due to the many other consequences of lost event data.
Resolve across every device and platformThe Identity Graph
Seeka features an identity graph that unifies users to a single identity across multiple sources. Once resolved, an identity is instantly recognised on a return visit and is enriched with every interaction. The graph allows cross-device and cross-brand tracking while massively enhancing ad performance. Additionally, the graph allows you to track user journeys across multiple platforms, extending visibility to capture longer event funnels.
Smarter data, better campaignsWhy Seeka outperforms native CAPI solutions
Native CAPI solutions can track basic events but lack the depth and adaptability that Seeka provides. With Seeka’s identity graph, you can track return users from the first interaction, building a detailed, actionable profile that native solutions cannot replicate.
Seeka also tracks richer events across the top of the funnel, ensuring you gain complete visibility of your customer journey. Over time, the identity graph evolves, further amplifying Seeka’s capabilities and keeping your campaigns ahead of the competition.
Builds richer profiles for deeper customer understanding.
Tracks missed opportunities with detailed event capture.
Unifies data across platforms and devices for actionable insights.
Future-proofs campaigns against industry changes.
Stay ahead with accurate dataWhat about native CAPI or third-party tracking?
In recent years, native CAPI solutions have been introduced to address signal loss, offering improved attribution compared to legacy third-party tracking systems. However, while native CAPI represents a modern step forward, it still lacks the ability to deliver comprehensive campaign learning and full-funnel visibility. Seeka overcomes these limitations by providing cross-device, cross-platform, and lifecycle-wide data resolution. This empowers marketers with actionable insights to optimise performance and drive superior results.
 Seeka | Third-party tracking | Native CAPI | |
|---|---|---|---|
| Maximum Full funnel attribution | | ||
| Instant identification on revisit | | ||
| Cross device resolution | | ||
| Cross-platform tracking and resolution | | ||
| Single customer view across entire lifecycle | | ||
| Contributes to campaign learning | | | |
| Purchase attribution | | | |
Legacy tracking vs. future-proof solutionsWhat is the difference between third-party tracking and first-party tracking?
As third-party solutions are phased out, marketers who rely on first-party tracking will gain a competitive edge. Seeka’s first-party approach captures complete, unfiltered data, ensuring that your campaigns thrive, no matter the changes in tech or policy.
With legacy third-party tracking which is blocked, you allow an ad platform as the third party to place their tracking pixel on your website to track, process and store your web events for you.
As a first-party tracking system, Seeka becomes the website and tracks all web events as the ‘first party’ without needing a pixel, then sends data outbound via API to each platform you connect.
Maximise your ecommerce campaigns with Seeka
Stop relying on partial data and outdated tools. Seeka’s first-party tracking delivers accurate insights and unmatched efficiency, empowering you to optimise ad spend and drive stronger results.
What our customers have to say
We have seen dramatic improvement from working with Seeka as our conversion data partner. Our clients love the innovation we can bring while utilising the tool and the increase in results by being able to access more of their own data.
Lauren Oakes
CEO - Megaphone MarketingWe’ve seen a significant uplift in ad performance across Google, META and Tik Tok since integrating Seeka, with enhanced data attribution providing clearer insights into campaign effectiveness. Seeka’s enriched data layer has allowed us to optimise targeting and budget allocation more precisely, while their team remains highly collaborative and responsive to feedback.
Lynne Wilson
Digital Marketing Manager - Nicepak ProductsSeeka has completely changed the way we run campaigns. We can now clearly see which ads are actually driving sales — even across different platforms and devices — and the performance uplift has been massive. If you’re still relying on standard tracking, you’re leaving results on the table.
Anthony Mamalis
Executive Account Manager - South SocialFAQs
Discover how Seeka can revolutionise ticketing data management and enhance your event success.
First-party tracking involves collecting data directly from your users, ensuring accuracy and control. Unlike third-party tracking, it is not hindered by ad blockers or privacy changes. This method allows for a more reliable understanding of user behaviour.
Seeka empowers ticketing businesses by providing precise data insights that enhance marketing efforts. Our platform ensures that you have a single source of truth for user interactions. This leads to better decision-making and improved ROI on advertising.
Absolutely! Seeka prioritises data sovereignty, allowing you to maintain complete control over your user data. By creating your own walled garden, you are safeguarded against changes in data legislation. This ensures ongoing compliance and security.
The benefits of using Seeka include enhanced accuracy in tracking, improved ad performance, and greater control over your data. By leveraging first-party tracking, you can adapt to industry changes seamlessly. This positions your ticketing business for sustained success.
Getting started with Seeka is simple. Sign up for a demo to see how our platform works. Our team will guide you through the setup process tailored to your ticketing needs.
Your competitive advantage starts here
Stop relying on outdated solutions. Seeka empowers you to master the customer journey, optimise every campaign, and drive real results. The future of data clarity starts today.
