Seeka: Your competitive
edge in lead generation
Gain clarity on your leads like never before. Seeka’s precise tracking ensures every stage of your funnel is visible and optimised.
Data clarity fuels lead successUnlock every conversion with seamless tracking
Seeka empowers leading brands and agencies to track, measure, and optimise every stage of the customer funnel.
Stay ahead with accurate data"Ad platforms just don’t work like they used to"
For the majority of marketers, this statement is true, but it has nothing to do with the platforms. The issue has been an interruption to the flow of the data they require to operate, and the leading cause is this pop-up that iOS users started seeing around April 2021. Users who didn’t hit ‘Allow’ opted out of third-party tracking, a form of tracking used by all popular ad platforms. Despite 81% of users stating they prefer relevant ads, 96% of iOS users opted out of third-party tracking.
Opted-out users are unidentifiable to third-party tracking as they go through your key funnel steps
The data lost from these unknown users is why ad platforms are currently unable to perform, and it's costing you valuable marketing spend.
How does this impact your marketing efforts?
Increased costs as campaigns re-target converted users.
Retargeting efforts are undermined by incomplete audience data.
Conversion data loss disrupts performance tracking and optimization.
Ad platforms lose predictive power without accurate feedback loops.
Campaign optimisation tools are rendered ineffective by data gaps.
Incomplete tracking skews campaign reporting and decision-making.
The great news is, there is a solution!
The only solution to all these issues is a shift to tracking via a method that is not blocked: first-party tracking. Seeka is the leading first-party solution for iOS data loss and is not affected in any way by the coming updates to Chrome.
Empower your campaigns, amplify your resultsWhy Seeka is essential for lead generation marketers
Seeka empowers marketers to optimise lead generation strategies with unmatched data clarity and precision. From capturing top-of-funnel interactions to closing the loop on conversions through even the most complex of funnels, Seeka provides a unified data pipeline that drives impactful marketing decisions. Scale your campaigns with insights you can trust.
Performance
Accelerate lead acquisition with uninterrupted data streams that fuel AI-powered platforms to generate qualified leads faster.
Accuracy
Seeka’s precise data tracking ensures every customer action is logged, enabling you to refine targeting and improve lead quality.
Security
Stay compliant and resilient amidst changing regulations. Seeka’s infrastructure protects your data pipeline from third-party disruptions.
Control
Define your lead generation journey by choosing what data to track and share. Seeka gives you full command over your campaigns.
Unify
Integrate every lead interaction across channels into a cohesive strategy. With Seeka, no data point is overlooked. cross-domain, cross-platform and cross device.
Clarity
Identify gaps and optimise your lead funnel with actionable insights that drive higher engagement and conversions.
Supercharge your lead pipeline with Seeka’s precision tracking
An average 33% minimum increase in ad performance.
Track and optimise the entire lead funnel across platforms and devices seamlessly.
Retarget audiences with unmatched precision, ensuring no leads are left behind.
Marketers can confidently make data-driven decisions.
AI and Algorithmic features of ad platforms thrive to their full potential reaching leads your marketing would have missed.
Say goodbye to wasted ad spend with accurate real-time attribution across every platform.
Lead Tracking Made SmarterConnect leads across every device and platform
When users move across devices, platforms, or domains, traditional tracking systems lose visibility. Seeka bridges these gaps by providing seamless tracking throughout the customer funnel. By unifying data across touchpoints, Seeka enables marketers to optimise lead generation strategies with unmatched precision. From first engagement to final conversion, Seeka ensures you capture and connect every interaction, allowing you to retarget, personalise, and refine your campaigns. Build smarter, more efficient funnels and unlock the full potential of your lead generation efforts.
Track smarter, not harder!
Seeka’s first-party tracking bridges the gap left by outdated solutions. Unlike third-party methods, first-party tracking isn’t blocked by iOS or Chrome updates, ensuring your campaigns stay on track with accurate and actionable data.
Unify every platform, every journeyUnlock the power of your Identity Graph
Seeka’s identity graph creates a singular view of each user, bridging data gaps and unlocking full-funnel visibility. Recognise returning users instantly, while enriching their profiles with every interaction for better decision-making. The graph operates seamlessly across devices and platforms, allowing cross-journey insights that boost campaign success. With every interaction, your identity graph grows smarter, helping you stay ahead of competitors relying on native solutions.
Track every platform, connect every stepUnify every step of your customer journey
Seeka’s advanced tracking connects the dots across domains, devices, and platforms, creating a seamless view of your customer’s journey.
From the first ad click to the final conversion, Seeka tracks user interactions across multiple tools and touchpoints, ensuring no step is missed.
By unifying fragmented data, Seeka empowers marketers to optimise complex funnels and gain actionable insights that drive results.
Connects data across platforms, tools, and devices effortlessly.
Tracks multi-step, multi-touchpoint journeys with precision.
Provides unmatched visibility into long and complex funnels.
Enables seamless attribution for smarter marketing decisions.
Stay ahead with accurate dataWhat about native CAPI or offline conversions?
In recent years, native CAPI, offline conversion solutions, and legacy third-party tracking have attempted to address signal loss. However, these methods often fail to connect actions across platforms, devices, and offline interactions, limiting their effectiveness for lead generation. Seeka integrates offline conversions into a unified pipeline, tracking cross-device and offline-to-online interactions. This provides a complete customer journey view, helping businesses optimise campaigns and maximise ROI.
 Seeka | Third-party tracking | Native CAPI | |
|---|---|---|---|
| Maximum Full funnel attribution | | ||
| Instant identification on revisit | | ||
| Cross device resolution | | ||
| Cross-platform tracking and resolution | | ||
| Single customer view across entire lifecycle | | ||
| Contributes to campaign learning | | | |
| Purchase attribution | | | |
Legacy tracking vs. future-proof solutionsWhat is the difference between third-party tracking and first-party tracking?
As third-party solutions are phased out, marketers who rely on first-party tracking will gain a competitive edge. Seeka’s first-party approach captures complete, unfiltered data, ensuring that your campaigns thrive, no matter the changes in tech or policy.
With legacy third-party tracking which is blocked, you allow an ad platform as the third party to place their tracking pixel on your website to track, process and store your web events for you.
As a first-party tracking system, Seeka becomes the website and tracks all web events as the ‘first party’ without needing a pixel, then sends data outbound via API to each platform you connect.
Track every lead, optimise every conversion
Discover the ultimate lead pipeline tool for data-driven marketers.
What our customers have to say
We have seen dramatic improvement from working with Seeka as our conversion data partner. Our clients love the innovation we can bring while utilising the tool and the increase in results by being able to access more of their own data.
Lauren Oakes
CEO - Megaphone MarketingThe level of data accuracy and control Seeka provides is unmatched, allowing us to make smarter marketing decisions with confidence. Since implementing Seeka, we've seen a significant improvement in attribution and return on ad spend.
Brad East
Managing Director - Wisebuy Home LoansWe’ve seen a significant uplift in ad performance across Google, META and Tik Tok since integrating Seeka, with enhanced data attribution providing clearer insights into campaign effectiveness. Seeka’s enriched data layer has allowed us to optimise targeting and budget allocation more precisely, while their team remains highly collaborative and responsive to feedback.
Lynne Wilson
Digital Marketing Manager - Nicepak ProductsWant to dive deeper?
FAQs
Discover how Seeka can revolutionise ticketing data management and enhance your event success.
First-party tracking involves collecting data directly from your users, ensuring accuracy and control. Unlike third-party tracking, it is not hindered by ad blockers or privacy changes. This method allows for a more reliable understanding of user behaviour.
Seeka empowers ticketing businesses by providing precise data insights that enhance marketing efforts. Our platform ensures that you have a single source of truth for user interactions. This leads to better decision-making and improved ROI on advertising.
Absolutely! Seeka prioritises data sovereignty, allowing you to maintain complete control over your user data. By creating your own walled garden, you are safeguarded against changes in data legislation. This ensures ongoing compliance and security.
The benefits of using Seeka include enhanced accuracy in tracking, improved ad performance, and greater control over your data. By leveraging first-party tracking, you can adapt to industry changes seamlessly. This positions your ticketing business for sustained success.
Getting started with Seeka is simple. Sign up for a demo to see how our platform works. Our team will guide you through the setup process tailored to your ticketing needs.
Build a better lead pipeline with Seeka
From initial contact to final conversion, Seeka tracks it all with precision. Start managing your leads smarter and faster today.
