Optimise every aspect
of venue marketing
with Seeka
Seeka connects every aspect of your venue’s operations. From table bookings to live music events and celebrations, Seeka delivers data clarity and enhances marketing performance across ad platforms - driving results for consistent marketing success.
Restore data clarity to your brandUnleash the full potential of your venue's data
Seeka empowers leading venues and agencies to reclaim their data pipeline, driving business success through enhanced data control and performance.
Stay ahead with accurate data"Ad platforms just don’t work like they used to"
For the majority of venue marketers, this statement is true, but it actually has nothing to do with the platforms. The issue has been an interruption to the flow of the data they require to operate, and the main cause is this pop-up that iOS users started seeing around April 2021. Users who didn’t hit ‘Allow’ opted out of third-party tracking, a form of tracking used by all popular ad platforms. Despite 81% of users stating they prefer relevant ads, 96% of iOS users opted out of third-party tracking.
Opted-out users are unidentifiable to third-party tracking as they go through these key steps
The data lost from these unknown users is why ad platforms are currently unable to perform and it's costing you valuable marketing spend.
How does this impact your venue’s marketing efforts?
Ad dollars are wasted on targeting customers who’ve already booked.
Retargeting audiences are missing users due to platform fragmentation.
Event bookings and table reservations fail to attribute sales accurately, leading to poor decision-making.
The platform pixels cannot learn properly.
Conversion campaigns do not optimise correctly.
Platform features such as ‘Interest targeting’ and ‘Advantage +’ don’t perform as they needs rich accurate realtime data to function.
The great news is, there is a solution!
The only solution to all these issues is a shift to tracking via a method that is not blocked: first-party tracking. Seeka is the leading first-party solution for iOS data loss and is not affected in any way by the coming updates to Chrome.
Clear insights, optimised performance, better resultsWhy Seeka is the ultimate tracking solution for venue marketers
Integrating Seeka empowers venue marketers to unify operations, optimise ad spend, and achieve seamless performance across every marketing channel. From event bookings to table reservations, maintain complete clarity and accurate attribution.
Performance
Deliver peak results by restoring uninterrupted data flow to your ad platforms. Whether driving table reservations or live event attendance, Seeka’s data ensures every marketing dollar works its hardest.
Accuracy
Restore true accuracy to your reporting. With Seeka, every touchpoint is tracked with precision, so you can make data-driven decisions with confidence across ticketing, bookings, and beyond.
Security
Stay resilient in the face of industry changes. Seeka’s secure pipeline protects your data from tech disruptions, ensuring campaigns stay effective even as policies evolve.
Control
Take charge of your data and decide what gets tracked and shared. Seeka’s tools ensure actionable insights and better campaign performance without compromise.
Unify
Seamlessly connect every aspect of your venue’s marketing ecosystem, from online bookings to in-house experiences. With Seeka, enjoy a unified view of customer journeys.
Clarity
Unlock actionable insights that transform your strategy. Seeka provides the data clarity you need to optimise marketing performance across all facets of your venue’s operations.
Enhance ad spend and boost performance efficiency across every aspect of venue marketing
A 33% on average minimum increase in campaign performance.
Drive smarter campaigns by uniting ticketing, events, and bookings under one strategy.
Improve ad performance with data clarity that eliminates guesswork.
Retarget audiences with precision, ensuring no user journey is lost.
AI and Algorithmic features of ad platforms thrive to their full potential reaching fans your marketing would have missed.
Gain actionable insights to make data-driven decisions and outperform competitors.
Smarter data. Better venue marketing performanceHow Seeka unifies venue platforms to drive smarter marketing
Venues rely on diverse platforms for ticketing, bookings, and loyalty programs, but these systems often don’t connect. That’s where Seeka comes in - unifying your data into a single, actionable pipeline. Seeka allows venues to identify ticket buyers and retarget them across platforms, like turning a concert attendee into a function booking lead. It also ensures loyalty systems reward customers for purchases - even when platforms lack direct integration.
Seamless loyalty for the modern venueConnect loyalty points to every customer interaction
Seeka transforms venue loyalty programs by bridging the gaps between disconnected platforms. Traditionally limited to food and beverage purchases, your program can now reward customers for ticket sales, table bookings, and more. As a first-party data pipeline, Seeka ensures every interaction across your ecosystem contributes to loyalty points. This expanded capability not only increases customer satisfaction but also strengthens retention and brand loyalty. With Seeka, venues can craft a seamless and rewarding experience that goes beyond the limitations of traditional systems.
Achieve seamless marketing through unified dataHarness the Identity Graph for cross-domain, cross-platform, and cross-device marketing
Seeka’s identity graph seamlessly connects customer interactions across domains, platforms, and devices—ensuring a unified view of ticketing, bookings, and loyalty programs. These connections scale to the group level, enabling insights to flow across a network of venues. By bridging the gaps between systems, Seeka empowers venue marketers to track customers wherever they interact. This holistic approach enhances personalisation, improves cross-channel performance, and strengthens loyalty strategies for single venues or entire venue groups.
Stay ahead with accurate dataWhat about offline conversion feeds or native CAPI?
Offline conversions don’t contribute to campaign learning, offering limited value beyond basic attribution. While native CAPI offered by some ticketing companies improves on legacy third-party tracking, it falls short of providing the full-funnel coverage needed to unlock the full potential of ad platforms. Seeka bridges these gaps with advanced cross-device and cross-platform tracking, capturing and attributing every interaction. By feeding actionable data back into ad platforms, Seeka enhances campaign performance, refines attribution, and empowers promoters to sell tickets faster while maximising ROI.
 Seeka | Third-party tracking | Native CAPI | Offline conversions | |
|---|---|---|---|---|
| Maximum Full funnel attribution | | |||
| Instant identification on revisit | | |||
| Cross device resolution | | |||
| Cross-platform tracking and resolution | | |||
| Single customer view across entire lifecycle | | |||
| Contributes to campaign learning | | | | |
| Purchase attribution | | | | |
Legacy tracking vs. future-proof solutionsWhat is the difference between third-party tracking and first-party tracking?
As third-party solutions are phased out, marketers who rely on first-party tracking will gain a competitive edge. Seeka’s first-party approach captures complete, unfiltered data, ensuring that your campaigns thrive, no matter the changes in tech or policy.
With legacy third-party tracking which is blocked, you allow an ad platform as the third party to place their tracking pixel on your website to track, process and store your web events for you.
As a first-party tracking system, Seeka becomes the website and tracks all web events as the ‘first party’ without needing a pixel, then sends data outbound via API to each platform you connect.
Achieve peak marketing efficiency for your venue
Seeka’s first-party tracking empowers your venue to make smarter decisions. Optimise every campaign, increase attendance, and ensure your marketing dollars are spent wisely.
What our customers have to say
Seeka has been an absolute game-changer for my clients.
The ability to track accurately has given us clear insights into which campaigns are truly delivering results. This has not only allowed us to scale effectively but has also driven growth beyond what we ever thought possible.
Since using Seeka, our cost per purchase has dropped significantly, while sales have skyrocketed by 200–300%.
Carlo Paduano
Founder - Digital 888I cannot recommend Seeka highly enough - if you've ever suspected that ad platforms just aren't performing like they should - seeka is the answer - just do it!
Alex Tymczuk
Head of digital - Destroy all linesSeeka truly changed the game for us returning ads manager to the one source of truth again. No grey areas in attribution, incredible tech.
Nicole Matthews
Head of live events - South SocialWant to dive deeper?
FAQs
Discover how Seeka can revolutionise ticketing data management and enhance your event success.
First-party tracking involves collecting data directly from your users, ensuring accuracy and control. Unlike third-party tracking, it is not hindered by ad blockers or privacy changes. This method allows for a more reliable understanding of user behaviour.
Seeka empowers ticketing businesses by providing precise data insights that enhance marketing efforts. Our platform ensures that you have a single source of truth for user interactions. This leads to better decision-making and improved ROI on advertising.
Absolutely! Seeka prioritises data sovereignty, allowing you to maintain complete control over your user data. By creating your own walled garden, you are safeguarded against changes in data legislation. This ensures ongoing compliance and security.
The benefits of using Seeka include enhanced accuracy in tracking, improved ad performance, and greater control over your data. By leveraging first-party tracking, you can adapt to industry changes seamlessly. This positions your ticketing business for sustained success.
Getting started with Seeka is simple. Sign up for a demo to see how our platform works. Our team will guide you through the setup process tailored to your ticketing needs.
Your competitive advantage starts here
Stop relying on outdated solutions. Seeka empowers you to master the customer journey, optimise every campaign, and drive real results. The future of data clarity starts today.
