Maximise your ticket sales
with Seeka
Seeka gives promoters the power to maximise ticket sales with full data control, precise attribution, and unbeatable ad performance - shielded from big tech disruptions.
Restore data clarity to your brandUnleash the full potential of your data
Seeka empowers leading event promoters and agencies to reclaim their data pipeline, selling more tickets through enhanced data control and performance.
Stay ahead with accurate data"Ad platforms just don’t work like they used to"
For the majority of event marketers, this statement is true, but it actually has nothing to do with the platforms. The issue has been an interruption to the flow of the data they require to operate, and the main cause is this pop-up that iOS users started seeing around April 2021. Users who didn’t hit ‘Allow’ opted out of third-party tracking, a form of tracking used by all popular ad platforms. Despite 81% of users stating they prefer relevant ads, 96% of iOS users opted out of third-party tracking.
Opted-out users are unidentifiable to third-party tracking as they go through these key steps.
The data lost from these unknown users is why ad platforms are currently unable to perform, and it's costing you valuable marketing spend.
How does this impact your marketing efforts?
These iOS users can’t be removed from marketing after they purchase, so your budget is wasted serving ads to people who already have tickets.
Your retargeting audiences won’t contain these users.
Sales conversions won’t be logged, making reporting inaccurate and affecting data-driven decision making.
The platform pixels cannot learn properly.
Conversion campaigns do not optimise correctly
Platform features such as ‘Interest targeting’ and ‘Advantage +’ don’t perform as they needs rich accurate realtime data to function.
The great news is, there is a solution!
The only solution to all these issues is a shift to tracking via a method that is not blocked: first-party tracking. Seeka is the leading first-party solution for iOS data loss and is not affected in any way by the coming updates to Chrome.
Clear insights, optimised performance, better resultsSeeka is a Game-Changer for Event Marketers
Integrating Seeka empowers event marketers to improve ad performance, get more out of their ad spend, and remain unaffected by platform changes, all while maintaining clear and accurate attribution across their marketing ecosystem.
Performance
By restoring uninterrupted data flow to your ad platforms they are able to perform to their full potential. Every ad platform has invested heavily in AI based automated functionality which is reliant on sweet accurate data.
Accuracy
Seeka restores each ads manager to be 100% accurate so you can actually rely on the data you see there. Likewise analytics platforms can be set to display your full funnel with absolution on where the wins are.
Security
With Seeka, you’re shielded from sudden industry changes. Whether it’s a shift in big tech policies or platform updates, your campaigns will continue to perform without disruption or data loss.
Control
Seeka empowers you to fully own and control your data. You decide what gets tracked and shared, ensuring more accurate insights and better ad performance.
Unity
Seeka provides seamless tracking across every stage of your event marketing, from your website to pre-registration and ticketing, ensuring a unified view of your audience data.
Clarity
Seeka gives you the power to see the full picture with clear, actionable insights. Take back control of your user data and optimise your campaigns for peak performance.
Seeka drives more efficient ad spend, increasing ticket sales while maximising the reach and effectiveness of every campaign.
A 33% on average minimum increase in campaign performance.
100% accuracy in campaign reporting.
Retargeting audiences will contain users on all device types.
Marketers can confidently make data-driven decisions.
AI and Algorithmic features of ad platforms thrive to their full potential reaching fans your marketing would have missed.
Most importantly - Your marketing team is not wasting cash on campaigns due to the many other consequences of lost event data.
Control your data, maximise every ad dollarHow can Seeka help festivals and tours?
Seeka will have a huge impact anywhere you collect data or run ads. Installation takes minutes and is recommended on your ticketing outlet, official website and on pre-registration platforms.
Ticketing outlet
Track user interactions from first click to checkout on your ticketing platform. Get real-time insights to optimise every part of the customer journey and drive more ticket sales.
Official website
Monitor every interaction on your official site with precision. Capture data that boosts audience engagement and empowers retargeting strategies for higher conversions.
Pre-registration
The strength of your presale sets the course for your entire campaign. Seeka drives early signups, ensuring your ticket sales are off to the best possible start.
Optimise your venue marketing strategyHow can Seeka help venues?
For venues, Seeka offers multiple benefits, increasing the performance and accuracy of digital ads across all aspects of venue marketing, including:
Ticketed events
Function bookings
Table bookings
Venue awareness
Seeka can also facilitate the earning of loyalty points from transactions actioned across multiple platforms including ticketing, order at table and function bookings.
Resolve across every device and platformThe Identity Graph
Seeka has a secure and private identity graph that allows event organisers to grow a list of their identified customers. This graph is used to instantly identify that person on a second touch of Seeka and can extend across multiple events owned by a single organisation. This data belongs to and can only be accessed by that organisation, offering the ability to build and develop their own competitive advantage and data sovereignty.
Stay ahead with accurate dataWhat about offline conversion feeds or native CAPI?
Offline conversions don’t contribute to campaign learning, offering limited value beyond basic attribution. While native CAPI offered by some ticketing companies improves on legacy third-party tracking, it falls short of providing the full-funnel coverage needed to unlock the full potential of ad platforms. Seeka bridges these gaps with advanced cross-device and cross-platform tracking, capturing and attributing every interaction. By feeding actionable data back into ad platforms, Seeka enhances campaign performance, refines attribution, and empowers promoters to sell tickets faster while maximising ROI.
 Seeka | Third-party tracking | Native CAPI | Offline conversions | |
|---|---|---|---|---|
| Maximum Full funnel attribution | | |||
| Instant identification on revisit | | |||
| Cross device resolution | | |||
| Cross-platform tracking and resolution | | |||
| Single customer view across entire lifecycle | | |||
| Contributes to campaign learning | | | | |
| Purchase attribution | | | | |
Legacy tracking vs. future-proof solutionsWhat is the difference between third-party tracking and first-party tracking?
As third-party solutions are phased out, marketers who rely on first-party tracking will gain a competitive edge. Seeka’s first-party approach captures complete, unfiltered data, ensuring that your campaigns thrive, no matter the changes in tech or policy.
With legacy third-party tracking which is blocked, you allow an ad platform as the third party to place their tracking pixel on your website to track, process and store your web events for you.
As a first-party tracking system, Seeka becomes the website and tracks all web events as the ‘first party’ without needing a pixel, then sends data outbound via API to each platform you connect.
Our growing list of ticketing partners
Supercharge ticketing campaigns with Seeka’s data clarity.
Get rid of guesswork. Seeka’s first-party tracking brings accuracy and efficiency to your ticketing ads, so you can sell out faster and spend smarter.
What our customers have to say
It was amazing knowing exactly what elements of digital were performing and where to confidently apply budget.
Ben Turnbull
Good Things FestivalI cannot recommend Seeka highly enough - if you've ever suspected that ad platforms just aren't performing like they should - seeka is the answer - just do it!
Alex Tymczuk
Head of digital - Destroy all linesThe hype is 100% real! Seeka did everything we hoped for and more. Our ads performed so much better, and for the first time, ad platform reporting actually made sense. Frothing!
Matt Wise
Rolling SetsWant to dive deeper?
FAQs
Discover how Seeka can revolutionise ticketing data management and enhance your event success.
First-party tracking involves collecting data directly from your users, ensuring accuracy and control. Unlike third-party tracking, it is not hindered by ad blockers or privacy changes. This method allows for a more reliable understanding of user behaviour.
Seeka empowers ticketing businesses by providing precise data insights that enhance marketing efforts. Our platform ensures that you have a single source of truth for user interactions. This leads to better decision-making and improved ROI on advertising.
Absolutely! Seeka prioritises data sovereignty, allowing you to maintain complete control over your user data. By creating your own walled garden, you are safeguarded against changes in data legislation. This ensures ongoing compliance and security.
The benefits of using Seeka include enhanced accuracy in tracking, improved ad performance, and greater control over your data. By leveraging first-party tracking, you can adapt to industry changes seamlessly. This positions your ticketing business for sustained success.
Getting started with Seeka is simple. Sign up for a demo to see how our platform works. Our team will guide you through the setup process tailored to your ticketing needs.
Ready to drive real ticketing results?
Unlock the ultimate ticketing advantage. Start maximising your ticket sales with precise data control and unbeatable ad performance today.
